There’s a lot of confusion about the concept of personal branding, which is essentially about positioning and self-packaging. However, what’s relevant for the entertainment industry and celebrities is not necessarily desirable for the workplace. As one of my readers commented, it raises the issue of authenticity. To varying degrees, with varying degrees of success, we all seek to craft our public persona in the service of increasing our social status. However, since time immemorial, the opinions that others have about us is fundamentally based on what we do. No amount of clever presentation will overcome a track record of mediocrity or a lack of integrity at work. What I like about personal branding is the spotlight it shines on being clear about who we are and what we stand for. Your “personal brand” can, and indeed should be, your authentic self and express your values and principles. In today’s workplace, being able to articulate our essential talents, strengths, and values succinctly and directly is a good exercise for all of us.
Food for Thought ~
Heraclitus, one of the great Greek philosophers, said some 2500 years ago:
“A man’s character is his fate. The content of your character is your choice. What you think and what you do is who you become. Your integrity is your destiny…it is the light that guides your way.”
Question of the day ~
Can you provide a clear, concise description of your key traits and abilities? If not, what resources can you utilize to develop this proficiency?
In case you need a reminder about the benefits of taking time off, for both you and your company, here’s the read more link to my recent article.